The concept of bluprojekt

Cliff Etzel - Solo Video Journalistbluprojekt is a part of the the Solo Video Journalism Revolution.

A single person with a single vision married to inexpensive, lightweight technology. Once this meant a writer and a pencil, a painter with a brush and canvas. Now it means a VJ with a video camera and laptop computer.

This is what I do: an entirely new paradigm for independent television and video production for an entirely new world of video content and demand: broadcast, cable, broadband, wireless, cellphone and beyond.

As a one man jack of all trades and master of them all, what I do fulfills all aspects from shooting with small format HDV cameras, shooting and reporting all projects and stories, and editing on a laptop in the field or on a full editing suite back at the office.

There are no additional cameramen, soundmen or producers, no on air ‘talent’.

What does bluprojekt offer?

bluprojekt offers video acquisition, editing and multimedia services for online publications, non-profits, corporate clients and individuals. bluprojekt specializes in social, environmental and web video journalism related video projects.

Believing that Internet content distribution is the new paradigm for all things video, bluprojekt specializes in developing and delivering video content via the Internet. In addition to production services, bluprojekt provides consulting services to develop strategies for delivering clients video content online.

Equipment: Shooting is done with two compact SONY HDV video cameras, compact professional mics from Ambient Recordings and Sennheiser and a customized compact Lowel professional lighting kit. Each piece of equipment has been chosen to provide a balance of image quality and ease of use - a critical component for working in the Solo VJ paradigm.

Post production is accomplished with SONY’s Video Production Suite either in the field or back in the office which enables a seamless, professional work flow during the post production process. The final product can be output to DVD, MiniDV tape, as well as the following Internet video formats: Flash Video, Quicktime and Windows Media.

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